9.09.2008

Diapers Need to Change

So I'm changing a diaper the other day when I realize how the diaper makers are missing out on a tremendous advertising strategy.  Most diapers are decorated with some baby Disney or Muppet characters.  But, my boys will never see those cute little cartoons.  They are on their backs unable to see the diapers when we put the diapers on, and once on, the diapers are usually covered with pants.  So why not advertise a product on the diaper that we adults are likely to buy?  The diaper makers could have some sort of tie-in to a product that the adults might associate with diaper changing—say, something like an air freshener. At the very least the diaper makers ought to decorate the diapers with something more adult—maybe a Picasso or Rothko print.  I'm not sure what is the appeal of seeing a baby Winnie the Pooh in the same diaper product I'm putting on my child.  My boys certainly don't care what's decorating their crap catcher.  The makers could market a product to us parents, or at least give us something aesthetically pleasing for the few minutes we have to see the diaper.

3 comments:

B-W said...

Clever, although I can see art lovers screaming bloody murder that a Picasso work would be used in such a way....

jmac said...

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bpage said...

Genius....this would allow the makers of diapers to charge less to the consumer which would help stimulate the economy by allowing these same consumers to buy other things with their savings....like clothes pins for their noses.